Who is it for?
Insource Marketing Management is a solution for ambitious owner-managers who are determined to grow and develop their business, but who are simply too busy to get their company marketing done effectively.
Every organisation reaches a size and turnover where there is an urgent need for continuous and accurate marketing to be set in place to ensure that new business opportunities and sales growth are in line with the financial aims and needs of the business.
In most cases the senior management team remain hands on, but are still trying to handle company marketing either by delivering it themselves or by delegating it to someone more junior.
Both approaches falter (and often fail) as a company grows because marketing demands a disproportionate amount of time and expertise to manage - often by the people who are the most expensive asset in the organization (such as the owner him/herself) whose time is better spent leading the organization to the next stage of growth, working more closely with their customer to nurture relationships or by delivering higher value fee generating work.
In fact, what happens is that damage to an organization can occur if too much marketing is delivered by the owner manager or current team because whilst they know the product or service inside and out and have done well to grow the business to where it is today, different skills are needed for the company to grow further and as it moves into the next stage of growth.
The Insource Marketing Management solution enables ambitious business people to achieve company growth objectives by freeing up management time -whilst benefiting from high level marketing expertise being delivered in-house (and out) without the risk or cost associated with trying to get the current team to deliver it or by employing a marketing director or manager.
Case Studies
Kent Science Park
Our work is focussed primarily on attracting Science and Technology tenants to the park and retaining existing. We are also responsible for developing links with the local community, local businesses, local government, higher education and regional development agencies. Our activities also support the long term expansion plan of the park. more >>
IFF Research
IFF Research is a leading independent market research company based in London. The MD recognised that outsourcing marketing would help free up his time to lead and grow the business more effectively. Our ongoing role is to put in place and manage regular and continuous marketing activity to help raise the profile of the organisation and to sell existing and new services to all target audiences. more >>