IFF Research
IFF Research is a leading independent market research company based in London. The MD recognised that outsourcing marketing would help free up his time to lead and grow the business more effectively.
Marketing was ad hoc in the past and relied heavily on new business development calls. Our ongoing role is to put in place and manage regular and continuous marketing activity to help raise the profile of the organisation and to sell existing and new services to all target audiences.
We work in-house on a one-day a week basis and deliver additional marketing actions from our own office outside of our day a week. We have been working with IFF since May 2006.
We are retained to drive and deliver (in alphabetical order):
- Directory advertising
- E-marketing
- Improve perception of the company brand Letter and email campaigns
- Media Relations
- Marketing campaigns
- New business development
- New brand development
- New website (design, build and maintain)
- New Brochure and sector booklets
- Newsletter
- Photography
- Planning
- PPT and Word templates
- Point of contact for inbound suppliers
- Support the marketing needs of sector teams
- Telemarketing management and briefing