Cambridge Research Systems
Cambridge Research Systems design and develop tools that allow the advancement of vision science throughout the world. Their products are market leaders and their ambition is to continue setting standards in the vision science community.
CRS approached IMM to help them launch Variantor - a unique new vision tool designed and manufactured by partners in Japan, to the European market,
IMM worked with the company up to the initial launch and the project involved:
- Planning and budget
- E-commerce Website
- Sales literature
- E-marketing
The company now manages its own sales and marketing of the product alongside a range of vision science products.