The Cost
Fee Structure and how it all works
Cost is usually one of the major considerations for such activity and depending on how much work is needed, the costs are usually as follows:
- Marketing Plan:
- Contact Management Database:
- Marketing Management:
- Extras:
- Payment terms:
- One-off fee:
- Retainer fee:
- From £850 - One-off fee
- From £650 - One-off fee
- From £1,100* - Monthly
- Travel and all disbursements and material costs
- Paid within 15 days of invoice date
- At each month end by standing order
For our approach and your marketing to be effective, we need you to be prepared to make an investment over a minimum of six to twelve months.
As a rough guide, most of our 'One day a week - plus' clients are paying £1,650 - £2,900 per month for us to manage, drive and direct their marketing. We usually go into their office for one day a week and deliver the rest from ours. The 'rest' element can be anything from a number of additional hours each week to a number of days, depending on what we are delivering in that particular week.
It's a flexible approach that works and our monthly fee is fixed so you know what it's going to cost you and you also know what will be delivered - because it's in the plan. The variable bit is the cost of collateral and any other marketing bought out cost. This will all be in the plan and agreed by you before we start any work.
The old cliche of viewing this as an investment rather than a cost applies, but we set targets for the first year to measure the effectiveness of the marketing.
*Subject to the amount of days delivered per week in-house and length of retainer. For example a twelve-month retainer will reduce the monthly fee for the same work delivered compared with a six-month retainer.
Kent Science Park
Our work is focussed primarily on attracting Science and Technology tenants to the park and retaining existing. We are also responsible for developing links with the local community, local businesses, local government, higher education and regional development agencies. Our activities also support the long term expansion plan of the park. more >>
IFF Research
IFF Research is a leading independent market research company based in London. The MD recognised that outsourcing marketing would help free up his time to lead and grow the business more effectively. Our ongoing role is to put in place and manage regular and continuous marketing activity to help raise the profile of the organisation and to sell existing and new services to all target audiences. more >>